Some Christians might look at Christian Women Today, notice the comfortable familiar Christian words on front and inner pages: ‘prayer’, ‘repentance’, ‘saved’, etc., and say, “Ah, this is an evangelistic site. This must preach the Gospel.” But no! Christian Women Today is designed for Christians. All those Christian words are ‘insider’ terms which exclude rather than enlighten. No doubt some non-Christians visit, as they will any site. In fact, Women Today Magazine is the site that has been carefully written for non-Christians. Because both sites have been produced by the same team, and have many similarities, we have a unique opportunity to understand why it is so important to target each audience in a different way.
http://internetevangelismday.com/case-study.php
Topics: Evangelism, Bible, Outreach, Good News, Effective, Biblical, Case Study, Outsider, Compare, Seeker Friendly
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