Communication only happens when the recipient understands the message clearly. Daily Writing Tips encourages all writers to put their copy through a readability tester. This provides a Flesch-Kincaid Grade level and a Reading Ease score. Readers Digest built its huge readership with a style that specifies an English level of the average 13-year-old. They also wisely communicate everything with storytelling. You may perhaps recall personalized non-fiction such as 'I am John's heart'. Wesley would run all his sermons past his maidservant, and simplify the stuff she did not understand.
http://internetevangelismday.com/blog/archives/8252
Topics: Evangelism, Outreach, Writing, Communication, Effective, Preaching, Write, Preach, Simple, Readability
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