The enormous popularity of Reader's Digest over 80 years suggests that they have learned something in communication techniques! The magazine therefore offers approaches that we can use in writing for the web: * It aims at the reading level of a 13-year-old, yet does not talk down to adults. * It uses many true real-life stories about people. “People are interested in people.” * These stories are told in a dramatic way, usually with a key element of the person's story as a lead-in. * Stories use plenty of quoted speech: “He said... She called back...” etc. * It addresses practical problems and worries, and offers ideas to help readers improve their quality of life. In other words, it addresses felt needs which is a key strategy in evangelism. * Humor is mixed with serious articles.
http://internetevangelismday.com/readersdigest.php
Topics: Internet, Gospel, Evangelism, Story, Outreach, Writing, Communication, Effective, Write, Style
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