In UK, we have a builders merchants called Travis Perkins. They are a great place to buy timber and other materials, and doubtless a business of the utmost probity, named after two companies that merged. But it is interesting to consider the hidden color, the resonance, in this name. No word exists in a vacuum. Words only have life because they create an image in our minds. And this image, different for each of us, will be an amalgam of our previous personal experience plus an overlay from our history and culture.
http://internetevangelismday.com/blog/archives/7049
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