The HooteSuite video below, though it is primarily discussing businesses, clearly explains the importance of social media connectedness at every level in any organization – charity, non-profit, ministry – and emphasizes that in the end, it is just people and relationships. Particularly highlighted in this video: social media needs to permeate through the entire organization, and is not something that is just 'done' by the marketing department. Richard Branson is cited as an example of a CEO who is constantly tweeting.
http://internetevangelismday.com/blog/archives/10322
Topics: Ministry, Mission, Communication, Effective, Social Networking, Charity, Facebook, Twitter, Non-Profit, Social Media
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