It’s just been published by UK’s NESTA (National Endowment for Science, Technology and the Arts), and is written specifically for the public and non-profit sectors. Essentially it is a valuable practical guide to using Web 2.0 concepts and social networking to communicate effectively. The publishers say: “Social by Social is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. Whoever you are, it shows you how to take technology and turn it into real world benefits.”
http://internetevangelismday.com/blog/archives/1045
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