When someone says, "Let me tell you a little story," it switches something on in our brains. Because we are hard-wired for story. If you preach, lecture, teach, or write without using stories, you are likely reducing the understandability of your message by a factor of 10, and its memorability by a factor of 20.
http://internetevangelismday.com/blog/archives/8496
Topics: Evangelism, Bible, Stories, Communication, Effective, Biblical, Preaching, Preach, Storytelling, Storying
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