Why is the skill of the headline writer so important for a newspaper or magazine? It’s the headlines that sell the publication, and keep the reader reading! It’s an essential requirement for the web-writer too. There is much we can learn from journalism. The classic text on this subject is Confessions of an Advertising Man by David Ogilvy. It is widely available: Amazon.com new and secondhand.
http://internetevangelismday.com/headline.php
Topics: Evangelism, Christian, Writing, Writer, Write, Links, Journalism, Journalistic, Headline, Subheading
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