It has long been a concern of mine that mission agencies and other ministries should escape a proprietorial mindset of 400 years of print-on-paper culture. They frequently publish advocacy or discipleship books, booklets and group study guides (or hold the copyright to out-of-print titles) which sell only a few hundred copies a year maximum – a distribution output which will therefore be read by a very limited number of people, usually within a single country, and may not even pay for inventory costs. If only missions and ministries could just let them out 'into the wild' in the form of free PDFs, Kindle and iTunes ebooks, and phone apps. Readership will likely go up by a factor of 10, 50 or even 100 times or more, and literature can be used in countries and by demographics who would not previously have had the opportunity to do so.
http://internetevangelismday.com/blog/archives/10367
Topics: Missions, Missionary, Book, Booklet, Study, Guide, Ebook
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