Public relations and communiciations consultancy group Ruder Finn offers some revealing and valuable figures under the heading Intent is the New Demographic. This is displayed using an interactive pie-chart. By default, this opens as a simplified summary with the option to click on different demographic groups: Men, Women, Youth, Seniors, or All. Click on the ‘full index’ link on that page, and you get a more complex piechart with subdivisions, but which (as far as I understand) represents the ‘All’ percentages broken into subdivision categories.
http://internetevangelismday.com/blog/archives/1055
Topics: Statistics, Web, Research, Female, Reasons, Male, Information, Usage, Demographic, Figures
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