2010-08-07T18:47:55-05:00 GCI info@gospel.com /feeds/topics/brand/ http://internetevangelismday.com/name.php 2010-08-07T18:47:55-05:00 What’s in a name? A lot. A single word can carry a whole lot of baggage. Even words with almost equivalent meanings carry different shades of meaning. Even such a word such as ‘postman’ in English, French, or German, projects a different image in the mind of hearers in each country. Other words carry much greater differences of image. If a health magazine article were to substitute directly-equivalent taboo slang words for body parts in place of the medical terms, many people would stop reading it. Yet the literal meaning would be identical.