2010-08-08T06:07:33-05:00 GCI info@gospel.com /feeds/topics/journalistic/ http://internetevangelismday.com/headline.php 2010-08-08T06:07:33-05:00 Why is the skill of the headline writer so important for a newspaper or magazine? It’s the headlines that sell the publication, and keep the reader reading! It’s an essential requirement for the web-writer too. There is much we can learn from journalism. The classic text on this subject is Confessions of an Advertising Man by David Ogilvy. It is widely available: Amazon.com new and secondhand. http://internetevangelismday.com/writing.php 2010-08-08T05:55:40-05:00 Writing for the Web requires the style and gifts of the journalist, not the preacher. The Press has had more than 200 years to learn how to communicate effectively in print. Learn from them. Read books on journalistic writing. Observe the way newspapers and magazines tell stories. They know the rules for clear communication and keeping a reader’s interest. “These skills pertain equally to the Web. We need to grab attention fast!” says journalistic writing expert Marshall Cook. If you are a preacher or an evangelist, sorry – you have some unlearning to do. Your gifts do not transfer directly to the Web!