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2010-08-08T06:07:33-05:00GCIinfo@gospel.com/feeds/topics/links/Writing enticing headlines, subheadings and links on pages is key to retain visitorshttp://internetevangelismday.com/headline.php2010-08-08T06:07:33-05:00
Why is the skill of the headline writer so important for a newspaper or magazine? It’s the headlines that sell the publication, and keep the reader reading! It’s an essential requirement for the web-writer too.
There is much we can learn from journalism. The classic text on this subject is Confessions of an Advertising Man by David Ogilvy. It is widely available: Amazon.com new and secondhand. Family Resource Zone | 91.3 WCSGhttp://wcsg.org/family/familyzone/2007-12-20T10:54:17-05:00
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