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Aroma - a Christian perspective
Christians are described as bearing the "aroma" of Christ in the world; some who hear the Gospel will be receptive to it and others won't. It's an unusual metaphor, but one that fits the Bible's depiction of Christians as ambassadors of Jesus to a sinful world.

http://biblegateway.com/passage/?search=2%20Corinthians%202:14-16&version=NIV