• Name
,
• Evangelism
,
• Outreach
,
• Communicate
,
• Word

Branding: using appropriate names to position Christian evangelism and outreach
What’s in a name? A lot. A single word can carry a whole lot of baggage. Even words with almost equivalent meanings carry different shades of meaning. Even such a word such as ‘postman’ in English, French, or German, projects a different image in the mind of hearers in each country. Other words carry much greater differences of image. If a health magazine article were to substitute directly-equivalent taboo slang words for body parts in place of the medical terms, many people would stop reading it. Yet the literal meaning would be identical.
http://internetevangelismday.com/name.php