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Facebook Fan Pages as landing pages to promote your site or ministry
Interesting to notice that commercial companies (including new film releases) are now featuring Facebook Fan Page URLs in their TV commercials. Rather than initially point to their website, they use their Fan Page as a landing page which then links directly to their main site. The advantage is that people may become fans, thereby:
* opting in automatically to further news
* displaying to their friends the Fan Page link and its posts
* enabling discussion about the product or service featured in the Fan Page
Fan Page (and Facebook Groups) are highly strategic opportunities, either to make known your ministry to other Christians, or to creatively connect with not-yet-Christians. And, starting today, Facebook are introducing a new Community Page option.
http://internetevangelismday.com/blog/archives/1658