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Contextualization - we must contextualize to effectively communicate the Christian Gospel
Contextualization means, quite simply, communicating the gospel in understandable terms appropriate to the audience. All Christian communication should be contextualized. A Sunday School teacher using simple language and child-related illustrations, games, and activities, is contextualizing. A pastor sharing a message in a senior citizens’ home, with appropriate sermon illustrations and an understanding of the unique needs of old people, is using contextualization.
http://internetevangelismday.com/contextualization.php
Lausanne World Pulse - The Challenge of Missions in the Twenty-first Century
Four ways in which our thinking must change in order to meet the challenges inherent in cross-cultural ministry.
http://lausanneworldpulse.com/perspectives.php/924?pg=all