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How different generations use the Internet: infographic
It is revealing to see how different demographic groups use the Internet. Here's an infographic showing generational differences...
http://internetevangelismday.com/blog/archives/11406
In the last minute, all this happened on the Web: infographic
Amazing figures you can quote to point up the use of digital media, from these two infographics…
http://internetevangelismday.com/blog/archives/8617
Spiritual questions in The Hunger Games movie
The Hunger Games movie has released across the world, with critical acclaim. It may not be a film that would appeal to your mother, or perhaps even you – if your demographic is not teens and twenties. But be assured, most of your church youthgroup and their peers will see this one. And it's definitely not a lightweight high school comedy. This is deep and serious.
http://internetevangelismday.com/blog/archives/7630
How people use the Web: the Forrester Ladder concept
There are multiple ways that different people use social media and the Web in general. Be aware that people are very different in their personality types, needs, demographic and online behavior.
http://internetevangelismday.com/blog/archives/5599
Why people go online. Valuable interactive piechart and stats from Ruder Finn research
Public relations and communiciations consultancy group Ruder Finn offers some revealing and valuable figures under the heading Intent is the New Demographic. This is displayed using an interactive pie-chart. By default, this opens as a simplified summary with the option to click on different demographic groups: Men, Women, Youth, Seniors, or All. Click on the ‘full index’ link on that page, and you get a more complex piechart with subdivisions, but which (as far as I understand) represents the ‘All’ percentages broken into subdivision categories.
http://internetevangelismday.com/blog/archives/1055
The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in.
Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.
http://internetevangelismday.com/bridge-strategy.php