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Case Study: comparison of women's webpages demonstrates effective evangelism strategies
Some Christians might look at Christian Women Today, notice the comfortable familiar Christian words on front and inner pages: ‘prayer’, ‘repentance’, ‘saved’, etc., and say, “Ah, this is an evangelistic site. This must preach the Gospel.”
But no! Christian Women Today is designed for Christians. All those Christian words are ‘insider’ terms which exclude rather than enlighten. No doubt some non-Christians visit, as they will any site. In fact, Women Today Magazine is the site that has been carefully written for non-Christians. Because both sites have been produced by the same team, and have many similarities, we have a unique opportunity to understand why it is so important to target each audience in a different way.
http://internetevangelismday.com/case-study.php
Shame culture: evangelism in cultures where public shame matters
I have discovered that one of the most difficult aspects of evangelizing Muslims is getting them to appreciate their need for a savior. I have found the Islamic doctrine of God and Man to be such that Muslims tend to be unaware of their sinfulness and inability to save themselves.1 As a result, convincing a Muslim to embrace Jesus as the blood sacrifice for his sins usually requires considerable time and pre-evangelistic effort.
http://internetevangelismday.com/shame-cultures.php
Oral versus Book: communicating with oral communication cultures online for Christian evangelism
The enormous growth in Web access in the non-western world gives us a powerful means of sharing the good news in the 10-40 Window and beyond.
It is important to realize that many of these nations and people groups have ‘oral communication cultures’. They do not process information in the same way that you may – who probably had the opportunity of many years of education and are part of an educated ‘book culture’.
http://internetevangelismday.com/oral-communication.php
Hobby pages - key method of Christian web evangelism: hobbies & specal affinity-group interests
Almost everyone has a hobby or special interest. Uniquely, the Web makes it possible for us to reach any affinity-group of people using a site that is designed to mesh with their own interests. This major strategy is hardly being used.
http://internetevangelismday.com/hobby.php
Seeking non-seekers: using the bridge strategy in mission field evangelism
For non-seekers, there are three keys to outreach: the bridge strategy is a key to evangelism in Japan: offering web-pages on secular interests and Japanese culture or felt needs, and building incarnational relationships. As a beautiful illustratration of these opportunities, here are three examples in (non-web) ministry that were very fruitful for Patrick McElligott, a missionary in Japan, as recounted in his book On Giants’ Shoulders. He is a fluent Japanese speaker and writer.
For non-seekers, there are three keys to outreach: the bridge strategy is a key to evangelism in Japan: offering web-pages on secular interests and Japanese culture or felt needs, and building incarnational relationships. As a beautiful illustratration of these opportunities, here are three examples in (non-web) ministry that were very fruitful for Patrick McElligott, a missionary in Japan, as recounted in his book On Giants’ Shoulders. He is a fluent Japanese speaker and writer.
http://internetevangelismday.com/bridge-strategy-using.php
Short story: frequently lost or forgotten keys to evangelism
Most of us have a lost key story. In English, we sometimes use the word ‘key’ quite loosely, for instance ‘keys to improving your garden’. The implication is an optional addition to a reasonably successful effort. But with real keys, it is all or nothing. Without a key, you are powerless, stymied, stuck.
http://internetevangelismday.com/lostkey.php
Cartoons and comics: using comics or cartooning for Christian evangelism and gospel outreach online
Humor communicates! God invented it. Jesus used it. Most of us enjoy having our spirits lifted by a cartoon. Ron Wheeler, of Cartoonworks comments that disarming cartoon humor means “people are more receptive to hearing the Gospel message.”
http://internetevangelismday.com/cartoon-evangelism.php
Felt Needs: is ministering to conscious felt needs a biblical approach to open closed minds?
This article is Chapter 8 in Dick Innes’ book I Hate Witnessing and is carried here in grateful partnership with him. You may reproduce this article without permission in print publications, or incorporate it into your website, subject to conditions explained in page footer.
http://internetevangelismday.com/needs-based-evangelism.php
Facebook, social networking and the Christian good news
“Just in case you needed further confirmation that blogs, social networks, and games are overtaking everything else on the ‘Net, Nielsen has released its latest statistics,” says Matthew Lasar in Aars Technica.
http://internetevangelismday.com/blog/archives/2218
Book review: unChristian - What a New Generation Really Thinks about Christianity, by Kinnaman and Lyons
Every year, there are one or two titles published which draw together truths or research which are vital for the church to understand. This is such a book. Unless we understand how outsiders perceive the Christian faith, and their reasons, we will never be able to reach them. The ‘unChristian’ in the title actually refers to us, not to outsiders!
http://internetevangelismday.com/bookreviews/unchristian-what-a-new-generation-really-t...