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Book review: Fusion - Turning First-Time Guests into Fully-Engaged Members of Your Church, by Nelson Searcy
This expands on Searcy’s well-known Assimilation Seminar. Some suggestions in the book may not be equally applicable to all cultures, or might only work if modified. Not all would be appropriate in UK, for instance.

http://internetevangelismday.com/bookreviews/fusion-turning-first-time-guests-into-full...

Book review: How to Welcome Church Visitors, by Chris Walker
This 62-page e-book explains the principles of welcoming visitors to your church, and giving a good first impression. The site also offers a free 5-page email introductory course Avoid First Time Visitor Nightmares!

http://internetevangelismday.com/bookreviews/how-to-welcome-church-visitors.php

Greet - a Christian perspective
Are you nice only to those who are your fellow believers in Christ? Christians here are reminded that there's nothing virtuous at all about being gracious only to those who are gracious back to you--it's important for Christians to show grace and kindness to all people, inside and outside the church.

http://biblegateway.com/passage/?search=Matthew%205:47&version=NIV