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Using hobby websites for appropriate friendship evangelism
One of the key ways to engage with non-seeking outsiders is through a mutual interest or personal need. Hobby websites are therefore a great way of building redemptive relationships. Yet such sites are vanishingly rare.

http://internetevangelismday.com/blog/archives/9903

Hobby pages - key method of Christian web evangelism: hobbies & specal affinity-group interests
Almost everyone has a hobby or special interest. Uniquely, the Web makes it possible for us to reach any affinity-group of people using a site that is designed to mesh with their own interests. This major strategy is hardly being used.

http://internetevangelismday.com/hobby.php