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Communication so they keep listening. Keep your audience interested.
Few people can maintain concentration beyond 20 minutes, when listening to a one-way monologue talk, as Speaker Confessions explains. A recent BBC TV program on rhetoric claimed that Dr Billy Graham rarely spoke for more than 20 minutes, and always used jargon-free simple language. The long talk is not the way we teach kids. No more should it be for adults. One interesting educational development in recent years has been the formulation of adult learning principles. It’s not ‘we talk, you listen’ any more. And surprise surprise, we see here many elements of communication which are clearly demonstrated in the Bible, and also reflect biblical principles of behavior and respect, inter-personal relationships, and an understanding of the individual worth of any person.

http://internetevangelismday.com/blog/archives/341

Evangelism and meeting people within common interests and needs
Being what they search for: Google can predict a flu outbreak in a particular town or area long before the medical authorities, based an upsurge in geographical searches about flu. Google has a unique*, mind-blowing direct line into the minds of the planet. (*With the exception of God, of course.)

http://internetevangelismday.com/blog/archives/1397

Increase interest and support for your web evangelism outreach ministry
If you are already involved in some area of web evangelism, then Internet Evangelism Day can be used to enhance your own ministry.

http://internetevangelismday.com/piggyback.php

Finding Christian themes and meanings in film and movies as starting point for evangelism using popular culture
Suppose God sent you a letter. And in it, He offered you a gift – a simple evangelistic approach similar to the parables that Jesus used. Something that would engage with people’s interests, and employ a common language and experience. Would you want to use it?

http://internetevangelismday.com/popular-culture.php

Hobby pages - key method of Christian web evangelism: hobbies & specal affinity-group interests
Almost everyone has a hobby or special interest. Uniquely, the Web makes it possible for us to reach any affinity-group of people using a site that is designed to mesh with their own interests. This major strategy is hardly being used.

http://internetevangelismday.com/hobby.php

The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in. Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.

http://internetevangelismday.com/bridge-strategy.php

Book review: Evangelism Outside the Box, by Rick Richardson
Within a rapidly-changing and secular culture, we need new ways of telling people the old, old story. Richardson explains how to get outside the box of ideas and practices that are sacred to us but not sacred to God. He provides fresh perspectives on relying on the Holy Spirit, awakening spiritual interest in others, and appealing to what they value (instead of what we think they should value). It is foundational to any type of evangelism in the modern world, and illuminates key strategies that are needed in web outreach.

http://internetevangelismday.com/bookreviews/evangelism-outside-the-box.php

Lend in the Bible - a Christian perspective
When you lend to another, do not charge interest like a moneylender does. Likewise, if you borrow a cloak, return it as soon as you're done with it.

http://biblegateway.com/passage/?search=Exodus%2022:25-27&version=NIV