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Using contemporary culture as starting point in evangelism
I think it’s important for Christians to use aspects of contemporary culture if they are serious about beginning a dialogue with non-Christians. Rev. John Stott (in Basic Christianity) has said: “The great tragedy in the church today is that evangelicals are biblical but not contemporary, while liberals are contemporary but not biblical. We need faithfulness to the ancient word and sensitivity to the modern world.”

http://internetevangelismday.com/contemporary-culture.php