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The Bridge Strategy (Christian Magnet Pages) to reach affinity interest groups online
It is important to understand that the Web is a pull medium, unlike literature and radio which are linear ’push’ mediums. Generally speaking, people go online to search for information. The pages which relate to the subject of their search 'pull' them in.
Most people are not searching for Christian material, and so of course will never find it. If they do, by chance, come across an obviously Christian page on a search engine listing when looking for a secular subject, they are unlikely to click on it. If they do, they probably will not stay. The majority of people are at a relatively low position of spiritual understanding on the Gray Matrix – a modification of the Engel Scale.
http://internetevangelismday.com/bridge-strategy.php