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Oral versus Book: communicating with oral communication cultures online for Christian evangelism
The enormous growth in Web access in the non-western world gives us a powerful means of sharing the good news in the 10-40 Window and beyond.
It is important to realize that many of these nations and people groups have ‘oral communication cultures’. They do not process information in the same way that you may – who probably had the opportunity of many years of education and are part of an educated ‘book culture’.
http://internetevangelismday.com/oral-communication.php