• Evangelism
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• Gospel
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• Church
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• Christian
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• Ministry

Christian website design: plan a Christian web site and assess your target audience
People sometimes ask me, “I’m a novice. How do I start to design a website for our church or Internet ministry.” I think most are expecting a crash course in HTML or web-page design. And those can be important considerations. But the most important are nothing to do with technology. I tell people, “The first thing to do is answer two questions: 1. Who’s your target audience? 2. And what’s your purpose?
http://internetevangelismday.com/starting.php

Shame culture: evangelism in cultures where public shame matters
I have discovered that one of the most difficult aspects of evangelizing Muslims is getting them to appreciate their need for a savior. I have found the Islamic doctrine of God and Man to be such that Muslims tend to be unaware of their sinfulness and inability to save themselves.1 As a result, convincing a Muslim to embrace Jesus as the blood sacrifice for his sins usually requires considerable time and pre-evangelistic effort.
http://internetevangelismday.com/shame-cultures.php

Oral versus Book: communicating with oral communication cultures online for Christian evangelism
The enormous growth in Web access in the non-western world gives us a powerful means of sharing the good news in the 10-40 Window and beyond. It is important to realize that many of these nations and people groups have ‘oral communication cultures’. They do not process information in the same way that you may – who probably had the opportunity of many years of education and are part of an educated ‘book culture’.
http://internetevangelismday.com/oral-communication.php

Find and use Christian parallel, parable, metaphor meanings in film, music, book or popular culture
Popular culture provides a huge bridge for us to use. How do many people spend much of their leisure time? They watch TV or movies, read books, and listen to music. Even though it may never have been the intention of the writer or director, there are often eternal truths and parallels just waiting for us to point at. Indeed, we should normally expect to find such echoes in the yearnings of writers.
http://internetevangelismday.com/parallel.php

Principles of evangelism: communicating the gospel to a secular postmodern culture & worldview
As secular culture has moved further and further away from Christianity, it has become increasingly necessary to change the traditional evangelistic approach in order to communicate the Gospel. On the whole, we can't earn an opportunity to be taken seriously when talking about Jesus or God until we have connected with people on issues they are already interested in. We have to earn the right to be heard.
http://internetevangelismday.com/secular.php

Relating to the culture: effective Christian communication must relate to surrounding culture
There are right and wrong ways of relating to the culture around us. “Draw three large boats in relation to the sea: the first a submarine under the sea, the second a hovercraft above the sea, and the third a ship cutting through the sea. Imagine the sea is the culture that surrounds us and that the three boats represent three relationships Christians can have with culture. There are those who are submerged in it, those who hover above it, and those that are in it but not of it. Which boat most represents your relationship to the culture that surrounds you?”
http://internetevangelismday.com/relating-culture.php

Hobby pages - key method of Christian web evangelism: hobbies & specal affinity-group interests
Almost everyone has a hobby or special interest. Uniquely, the Web makes it possible for us to reach any affinity-group of people using a site that is designed to mesh with their own interests. This major strategy is hardly being used.
http://internetevangelismday.com/hobby.php

Christian artists - an open letter to all Christians in the visual and performing arts
The Web and the digital media are changing everything! It is not only that we have one more medium to use. This new medium is also transforming the way people think and communicate. For about 500 years after the invention of the printing press, we were living in a ‘print communication culture’. Then, from around 1950, radio and TV placed us in a ‘broadcast communication culture’. Now from the Millennium onwards, we are moving into a ‘digital communication culture’.
http://internetevangelismday.com/christian-artists.php

Using Bollywood films for an evangelistic bridging start point for outreach to India
The world’s most prolific film output comes from ‘Bollywood' – the complex of studios based mainly in the Bombay (Mumbai) area. Indians love films and Bollywood feeds the demand with some 800 new films each year. Streets and skylines are dominated by huge hoardings advertising the latest films, many of them painted by hand. If you only know Indian cinema from the wonderful sensitive black-and-white films of Satyajit Ray, Bollywood is a different genre: “bigger, funnier, more heart-rending, with more singing, more dancing, more lighting, more loving (apart from, of course, any kissing) than you have ever seen or will ever see again. And that’s just the trailer.”
http://internetevangelismday.com/bollywood.php

Pop and teens: using pop music as a start point in Christian youth evangelism
Since the 60s, most young people have listened to music for hours every day, read music magazines, and defined themselves and their culture by this interest. Music is the wallpaper of their lives and a very deep part of the identity of most teens. It shapes their worldview and defines them more than clothes, films, even TV. It is therefore a prime bridge point into youth culture. Is this potential being used for online evangelism? Very little.
http://internetevangelismday.com/pop-music.php