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Changing Facebook profile names according to your target audience
If your main Facebook page is primarily based around your ministry, and most of your friends are also involved in ministry, then it is not going to be an appropriate environment to build relationships with not-yet-Christians. It is not dishonest to maintain two different Facebook under slightly different names. Here are some suggestions.
http://internetevangelismday.com/facebook-names.php
Team Ministry Resources
Team Ministry is spiritual-gifts-based ministry supported by resources highlighted on this page, covering spiritual gifts study, discovering God-given spiritual gifts, lay involvement, ministry placement, ministry descriptions, and the on-line Group Spiritual Gifts Database.
http://churchgrowth.org/cgi-cg/webstore/ec.cgi?track=2