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Getting more visitors to your church or nonprofit site or blog
Practical easy advice to implement on your site or blog. These are not things you need to pay an 'expert' to do, and be very leery of anyone offering guaranteed results or paid-for backlinks (which Google will penalize you for).
Do make sure that every page of your site or blog has separate, visible, sharing buttons for the 'Big 4' social networking options: Facebook, Twitter, Pinterest and Google+, which will share a ready-made well-worded post about that page, to each site.
http://internetevangelismday.com/blog/archives/8863
Stop people leaving your website. Ingraphic and testing
Think about it. How many confusing websites do you leave in frustration? Apply the same outsider's eye to your own. Or, much better, test your site with web users of only modest web ability, who do not know your site. This is easy to do and will repay the time and effort a thousand times over.
http://internetevangelismday.com/blog/archives/8823
Understand search engine optimization and double your site visits
Many blogs and websites lose thousands of potential visitors because their owners do not understand how people search, or the way search engine ranking works. Yet search engine optimization (SEO) is not a dark secret art, only to be undertaken by paid consultants.
The things you should be doing as a matter of course, on every page of your blog or website, are so simple…
http://internetevangelismday.com/blog/archives/8563
Globalize your website - help second-language speakers to understand your writing
If you receive comprehensive stats for your English language website, note how many visitors are not from your own country (or another English-speaking one), and are therefore probably second-language English speakers.
You can help them greatly if you take steps to simplify your language. This also helps first language speakers, because it speeds up their reading and makes meanings clearer. A win-win situation! Eye-tracking research shows that people tend not to read an entire webpage, but quickly scan it for the main information they are looking for.
http://internetevangelismday.com/blog/archives/296