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Avoiding idiom, writing simply: keys to effective Christian writing and web communication
‘Idiom’ is the use of language in a way that is not literal. The English language is full of idioms. Unfortunately, they are not even universal around the English-speaking world. For people who speak English as a second language, idiom is even harder to understand.
We use idiom all the time without realizing. Here are some really obvious ones...
http://internetevangelismday.com/idiom.php
Christian website design: plan a Christian web site and assess your target audience
People sometimes ask me, “I’m a novice. How do I start to design a website for our church or Internet ministry.” I think most are expecting a crash course in HTML or web-page design. And those can be important considerations. But the most important are nothing to do with technology. I tell people, “The first thing to do is answer two questions:
1. Who’s your target audience?
2. And what’s your purpose?
http://internetevangelismday.com/starting.php