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Free iPad ebook helps Christian writers to communicate better
Two journalism professors from Christian universities have teamed up to make a short iPad-only book that uses interactive content to help new writers snag a byline.
"'A One-Step Guide to a Byline' is designed for new writers who want to know the bare minimum for writing an article for the popular press and it uses roll-over features, an interactive quiz and eight videos to help writers succeed," says Michael Ray Smith, project director and professor from Campbell University in Buies Creek.
http://internetevangelismday.com/blog/archives/10191
Dad's Army, Captain Mainwaring and why we love the characters
The flags are surely at half-mast in Walmington-on-Sea, the quintessentially-English south-coast town of Dad's Army. Farewell to its co-creator David Croft, who has just died. But what can we learn about effective writing from this show?
http://internetevangelismday.com/blog/archives/5783
Writing enticing headlines, subheadings and links on pages is key to retain visitors
Why is the skill of the headline writer so important for a newspaper or magazine? It’s the headlines that sell the publication, and keep the reader reading! It’s an essential requirement for the web-writer too.
There is much we can learn from journalism. The classic text on this subject is Confessions of an Advertising Man by David Ogilvy. It is widely available: Amazon.com new and secondhand.
http://internetevangelismday.com/headline.php
Book review: Plain English Campaign downloadable guides
The Plain English Campaign campaigns against gobbledygook, jargon and misleading public information. They encourage writers to use meaningful words. Their free downloadable guides in PDF format explain the principles. Particularly useful for a web writer are their two general guides: How to write in plain English and The A-Z of alternative words.
http://internetevangelismday.com/bookreviews/plain-english-campaign.php
Book review: The Seven Basic Plots, Why we tell stories, by Christopher Booker
Readers of Middlemarch by George Eliot may recall the dry old scholar Rev Casaubon’s failed attempt to create a unifying ‘Key to all Mythologies’. (You may have briefly felt in passing, that Casaubon’s plan was irrelevant and futile.) But Booker has succeeded in doing this and much more – a quite remarkable analysis of the nature of story, in a project which took him 34 years. But do not be misled into thinking that this is a sterile academic book – it is highly readable! And for its 700 pages, remarkably cheap.
http://internetevangelismday.com/bookreviews/the-seven-basic-plots.php